TSP recognizes its responsibilities in providing the highest quality research. We take the time to assess the full scope of each project from specs to deliverables. Our strict quality procedures ensure the fulfilment of the desired research goals.   Survey Preparation Rigorous testing of all CATI/Web questionnaire programming prior to the start of data collection is standard procedure. Pre-testing is conducted to check the logic of the questions and the soundness of the sample.

Interviewing
All interviewers are fully trained to perform their task according to the standards set by the MRIA and MRA. A high level of professionalism is ensured by our thorough initial training as well as the on-going training that flows from our continuous performance monitoring.
 
Recruiting
Participants are carefully screened to ensure they meet your exact qualifications.
 
Coding
Code lists are developed for client review and approval prior to being finalized. All open-ended questions are meticulously coded to avoid large ambiguous "other" categories.
 
Data Processing
Detailed verification procedures are performed to ensure accurate, reliable data.
 
 
For more information on the standards and guidelines as set forth by the MRIA and MRA, please visit the following web sites:
 
Marketing Research and Intelligence Association (MRIA) www.mria-arim.ca
Market Research Association (MRA) www.mra-net.org

 

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