recognizes its responsibilities in providing the highest quality
research. We take the time to assess the full scope of each project
from specs to deliverables. Our strict quality procedures ensure the
fulfilment of the desired research goals.
Rigorous testing of all CATI/Web questionnaire programming
prior to the start of data collection is standard procedure. Pre-testing is conducted
to check the logic of the questions and the soundness of the sample.
All interviewers are fully trained to perform
their task according to the standards set by the MRIA and MRA. A high
level of professionalism is ensured by our thorough initial training as
well as the on-going training that flows from our continuous
Participants are carefully screened to ensure
they meet your exact qualifications.
Code lists are developed for client review and
approval prior to being finalized. All open-ended questions are
meticulously coded to avoid large ambiguous "other" categories.
Detailed verification procedures are performed
to ensure accurate, reliable data.
For more information on the standards and guidelines as set forth by
the MRIA and MRA, please visit the following web sites:
Marketing Research and Intelligence Association (MRIA) www.mria-arim.ca
Market Research Association (MRA) www.mra-net.org
505 René-Lévesque Boulevard West
Suite 1400, Montreal, Quebec, CANADA, H2Z 1Y7
Telephone: (514) 392-4702, Toll free (800) 661-4702